|
Table
of Contents for
Creative Cash
How
to Profit from Your Special Artistry,
Creativity, Hand Skills, and
Related Know-how
by
Barbara Brabec
Introduction
- A Brief
History of the Crafts Industry
- Crafts'
Impact on the Economy
- One
Person Can Make a Difference
Chapter
1: Dreams and Goals
- Realizing
Your Secret Dream
- Identifying
What You Do Best
- Leaving
Your "Comfort Zone"
- Encouraging
Others
- Learning
New Crafts
- How
Life Leads Us
Chapter
2: Producing for Today's Marketplace
- The
Importance of Quality and Good Design
- Buying
Supplies Wholesale
- Using
Commercial Patterns and Designs
- Developing
Creativity and Design Ability
- Doing
Market Research
- Pricing
Insight
- The
Value of Your Time
- Make
It a Family Affair
Chapter
3: Nitty Gritty Legal and Financial Stuff
- Be
Different—Start Professionally
- Taking
Care of Business
- Insurance
Tips
- Bookkeeping
and Tax Returns
- Home
Business Deductions
- Legal
Assistance
- Important
Federal Regulations
- Business
Brings its Own Benefits
Chapter
4: Selling at Fairs and Shows
- How
to Find Good Shows
- Learning
How to Sell
- Your
Personal and Professional Image
- Demonstrating
Your Art or Craft
- Get
a Gimmick
- How
Product Lines Change and Grow
- Lessons
Learned
- Honing
Your Sense of Humor
Chapter
5: Home Shops and Sales
- Private
Studios and Workshops
- Open
House Sales
- Holiday
Boutiques
- Seasonal
Boutiques
- Home
Craft Parties
- Home
Party Success Tips
Chapter
6: Selling Through Shops, Galleries, Malls and Other Outlets
- Craft
Consignment Shops
- Art
Galleries
- Craft
Malls and Rent-a-Space Shops
- Avoiding
Craft Mall Pitfalls
- Craft
Mall Failures: A Sad Reality
- Local
Outlets for Arts and Crafts
Chapter
7: Moving Into Wholesaling
- Breaking
Wholesale Barriers
- The
Production Barrier
- Time
and Family Concerns
- Finding
Your First Wholesale Buyers
- Wholesaling
to a Niche Market
- Doing
Trade Shows
- Selling
Through Gift Marts and Sales Reps
- The
Importance of Planning
Chapter
8: Turning Designs Into Dollars
- Selling
How-To Articles to Magazines
- Writing
Craft and Needlework Design Books
- Developing
and Selling Patterns by Mail
- A Shop
Owner's Tips for Pattern Sellers
- Wholesaling
a Pattern Line
- Developing
and Selling Kits
- Designing
for Manufacturers
- Licensing
Designs to Manufacturers
- The
Society of Craft Designers
Chapter
9: Writing and Publishing
- Writing
Magazine Articles
- Identifying
Your Markets
- Publishing
Booklets, Directories and Reports
- Periodical
Publishing
- The
Financial Realities of Newsletter Publishing
- From
Little Acorns . . .
- Writing
a Book
- Working
with Trade Publishers
- Publishing
Your Own Book
Chapter
10: Profit From Special Know-How
- Teaching
How-To Techniques
- Finding
Places to Teach
- Speaking
About Your Art or Craft
- Adding
Pizzazz to Your Presentations
- How
to Become a "TV Personality"
- Selling
Needlework or Stitchery Services
- Offering
Special Business Services
- A Teacher
Turned Entertainer
Chapter
11: Crafters and Computer Technology
- Why
Some People Don't Buy Computers
- What
a Computer Can Do For You
- "Surfing
the Net"
- Online
Networking, Research and Marketing
- Setting
Up Your Own Website
- Technology
Vs. Craftsmanship
Chapter
12: Endnotes
- What
Goes Around Comes Around
- Believe
it or Not
- Crafts
as Both Work and Therapy
- Making
Changes
- The
Truck Stops Here
- You
Can Change Your Life
Chapter
13: Resource Chapter
To
learn what individual readers have said about this book, see
PRAISE QUOTES.
[Back
to Previous Page]
[Back
to Top]
|
