Table of Contents

HOMEMADE MONEY:
Bringing in the Bucks!

by Barbara Brabec

Preface

Chapter 1: Dreams Vs. Reality

Coping with Interruptions
Home-Business Perks
Positive Workaholism
Honing Your Sense of Humor

Solutions for the Lack-of-Time Problem
Addressing Lack-of-Space Problems
Getting the Help You Need
Alternatives to Hiring Help
Using Lists to Stay in Control

Balancing Management and Marketing Tasks
Doing Regular Business Analyses
Understanding the Break-Even Point
Reconsidering Your Pricing Strategies
Coping with Ever-Increasing Costs of Doing Business
Handling Lack-of-Money Problems
Collection Strategies

Focusing on Benefits
Niche Marketing
Repositioning Your Business
The Game of the Name
Marketing in the "Age of Skepticism"
Working With the Competition
The Illusion of Success

One Shot at a Time
Building Word-of-Mouth Advertising
Packaging With Flair
Developing and Maintaining Your Mailing Lists
Marketing Miscellany
Creativity and the Idea-Generating Process

Why Some Businesses Don't Seek Publicity
The Special Benefits of Publicity
How to Write an Interesting News Release
Writing Promotional Articles
How to Develop a Good PR List
Publicity Humor

Display Ads in Magazines
Advertising in Newspapers
Two-Step Classified Ad Techniques
Renting Mailing Lists
A Crash Course in Copywriting

Retail Markets to Consider
Wholesale Markets to Explore
Retail Outlets That Buy Products or Services
Establishing a Retail/Wholesale Pricing Structure
Understanding Markups and Discounts
The Importance of Tags and Labels

Mining Your Mailing List
Planning Follow-Up Promotions
Make An Offer They Can't Refuse
Delivering Your Offer

E-Commerce: Still in Its Infancy
How Technology Changes Business Operation
What the Web Can Do For You
The Changing Needs of Web Site Owners
Generating Web Traffic

Why You Must Diversify Your Business
Service Business Diversification Strategies
Product Business Diversification Strategies
Consulting as a Sideline Business
Extra Profits from Writing and Publishing
Profiting from the "Gift of Gab"
Teaching Others What You Know
Franchising Your Business
An Outstanding Diversification Example
Keeping Up With Consumers' Changing Interests

Thinking it Out Again
Evaluating the Need for Change
Managing Stress
Fighting Burnout
Moving the Business Out of the Home
Moving in New Directions
Etiquette for Going out of Business
Looking on the Bright Side
Found by Barbara: A New Source of Strength

A-to-Z "Crash Course" in Home Business Management

Other Resources

Book Contributors

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