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Table of Contents for
MAKE IT PROFITABLE!
How
to Make Your Art, Craft, Design
Writing or Publishing Business
More Efficient, More Satisfying, and
More Profitable
by
Barbara Brabec
Chapter
1: Technology to the Rescue
-
How This
Book Was Written
Tips for Beginners in Business
Directory of Book Contributors
Chapter 2: Getting
a Handle on Profit
-
Networking
Session #1: It's All About Choice
A
Closer Look at Profit
Networking
Session #2: Home Business Hours
Warning:
Business Can Be Addictive
A Profit-Oriented Checklist
Chapter
3: Is It Time to Make a Change?
-
Stepping
Into the Unknown
How Mistakes Prompt Change
Changes Forced by New Technology
Networking
Session #3:
Change
is Hard, But Worth the Effort
A "Making Changes" Checklist
Chapter
4: Building A Business With Computer Technology
-
Networking
Session #4
:Techno-Stress
How Creative People Design on Computer
Writing and Publishing Businesses
What a Scanner Can Do For You
|A "Building Your Business" Checklist
Chapter
5: Business Planning and Goal Setting
- Why
You Need a Written Plan
Networking
Session #5 :
Different
Ways to Plan
How to Use Calendars
The Benefits of Written Goals
Borrowing Money to Advance Your Business
A Business Planning/Goal Setting Checklist
Chapter
6: Business Management Tips and Strategies
- Business
Management/Accounting/Record-keeping Software
Software Buying Tips
Mail List Management
Designing Printed Materials
Buying Office and Computer Supplies
Setting Up a Bill-Paying System
A Few Words About Filing
More Money Saving Tips
Chapter
7: Communicating Efficiently and Cost Effectively
- Your
Business Telephone
Networking
Session 6 : Telephone
Communications
How to Save Money On Long Distance Calls
Networking
Session #7: Cordless
and Cellular Phones
What a Fax Machine Can Do For You
The Pleasures, Benefits and Problems of E-Mail
A Communications Checklist
Chapter
8: Time Management, Organization and Work Places
- How
Time Flies
Networking
Session #8 :
A
Typical Day in the Life of . . .
Keeping Track of Time
Doing Two Things at Once
Networking
Session #9:
Home
as Workplace
How to Find More Space
A Time Management/Organization Checklist
Chapter
9: Product Design and Packaging
- Brainstorming
for New Ideas
Networking
Session #10 :
Brainstorming
Designing for Niche Markets
Other Design Considerations
Redesigning Existing Products
Why You Need a Widget
A Few Words About Packaging
Donate What You Can't Sell
Chapter 10: Production
Methods and Strategies
- Working
Smarter Strategies
Production Schedules
Networking
Session #11 :
Production-Boosting Strategies
Clever Tools, Equipment and Production Aids
Employees and Other Workers
Finding Good Employees
A Production Reminder Checklist
Chapter
11: The Problem of Pricing
-
Networking
Session #12
:
Pricing is Everybody's Problem
Figuring Labor Costs
Trimming Overhead Costs Two Insider Pricing Tips
Things Are Changing
Chapter
12: Supplies and Shipping
- How
to Save Money on Supplies
How to Get Free Supplies and Equipment
Monitoring Supply Costs
Should You Ship UPS or USPS?
Figuring Shipping and Handling Costs -
Chapter
13: Sharpening Your Marketing Skills
- How
to Do Market Research
Identifying and Marketing Product Benefits
How to Compete with Imports
Selling in Hard Times
Three Ways to Generate More Interest in Your Products
How to Get Repeat Business
Ten Tips for Financial Success
Chapter
14: Keeping Everything in Perspective
-
Networking
Session #13
:
The Personal Cost of a Homebased Business
Oh, The Stress of it All!
How to "Gear Down" and Lower Your Stress Level
10 Great Stress-Busting Activities
Take Time to Laugh Keep Learning Keep Growing
Index
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