Clichés can make clients see
you as a careless and boring writer or a lazy thinker. Here are tips to cut down on clichés and add
sparkle to your writing:
Recognize clichés before you use them. If a word sounds
overused or trite to you, look for a different one.
Rewrite clichés in new ways. To convey the same meaning found
in the simile "as happy as a lark"' without using
that worn-out phrase, change it to "as happy as a flea on
a Great Dane's back."
Replace one of the words in a commonly-used phrase. One
advertiser successfully used the phrase "See No Weevil,
Hear no Weevil" in a campaign for pesticides designed to
get rid of boll weevils. Readers were compelled to take
Twist a common expression to give it new meaning. Examples:
"Into each life some sun must fall," and "He
burns the candle at neither end."
Courtesy of Communication Briefings, a monthly
newsletter that now appears to be out of print. Copyright 2006 Communication