The Benefits of Buying
PDF eBooks & Reports

by Barbara Brabec
 

NOW THAT I'VE BEGUN TO PUBLISH information electronically, and see the resistance my regular book readers have to eBooks, I find it necessary to educate people on the benefits of buying information electronically.

With sales of my trade books nearing the half-million mark, and with perhaps another half-million or more readers who have found my books in libraries, I know it's going to be a challenge to convince my "real book fans" that they need to consider the electronic help and information I'm now offering to them.

eBook Reading Options

There is no question that most of my readers are dyed-in-the-wool "real book" fans. When I offered my first eBook, many told me that they prefer their business information in a book, or at least on paper, because they want something they can hold . . . something they can curl up with in an easy chair with a cup of coffee or tea in one hand, and a yellow highlighter in the other.

I understand completely because I'm one of those people. I can't begin to count the number of helpful books I've read in my lifetime, always with a highlighter pen in hand. But I also appreciate eBooks, especially those from good writers who offer niche-topic business information based on their own experience. And if they also offer Internet resources that could take me hours, days, or even weeks to turn up on my own, I'm all the more interested. At my age, I don't have a lot of hours to waste reinventing the wheel.

Like so many others, I don't read eBooks on my computer, but instead of complaining that the information I want isn't in the form of a real book, I simply print a copy if I want to read it from cover to cover after I'm off the computer. But I also retain the e-version on my computer so I can pull it up at any time to search for specific information or access the Web links in it that I've highlighted on the paper copy for follow-up and research.

While I would never download a fiction eBook, I believe a nonfiction business eBook by a noted author can be worth ten times its price if it is well written and based on the author's first-hand experience and research. When an eBook also includes additional information that is unavailable anywhere else on the Web, plus a wealth of additional supplemental Web resources, that only increases the value of its information.

Not all eBooks are Worth Their Price, However

OF COURSE, WE ALL KNOW there is a LOT of "eBook junk" out there. In fact, I've been appalled by the bad writing and editing I've found in some eBooks from so-called business experts. But these publishers (it's hard for me to call them "authors") aren't trying to build a reputation as good writers; they have simply jumped on the "eBook bandwagon" because they have found they can get rich by using an affiliate program to sell eBooks to information seekers, often at exorbitant prices as high as $197.

I hate it when such eBook writers use a 16-point font size with triple spacing between lines and twice that much between paragraphs just to fluff up the page count, so I've vowed not to run with this crowd. I will continue to write and publish electronic information with the same care I've always given to books offered to trade publishers. My eBooks and reports will always be formatted for readability and have no more pages than necessary so readers who want to print them won't be wasting paper needlessly.

The Benefits of Buying Electronically

1. Easy and IMMEDIATE ACCESS to the information you want. No waiting for delivery by mail, no postage and handling costs. Just one click to order through PayPal, another click in the confirming email to download the information, and one more click to save the file for use and ready reference as long as desired.

2. Easy downloads. Slow Internet access should not be a problem with any of my PDF eBooks and reports, which will open in your Adobe Reader. Although they are jam-packed with information and Web resources, they are small enough in size to be downloaded in a few minutes at most, even if you have a dial-up connection. (You can always check the document size and then calculate download time based on the speed of your connection.)

3. Easy conversion to paper. If you want a print copy for reference, one click will do that job. (The speed of your printer will determine the print time of any eBook or report.) You can decide whether you will print the whole book or report, or only selected pages, and you also have the option of printing in grayscale if you want to save your color ink cartridge.

4. A 100% Guarantee of Satisfaction of your money back. Most eBook writer guarantee satisfaction, and of course I have always done this. As always, I want my readers to be happy with their purchase. If the eBook or report you've ordered from me doesn't deliver all the information and benefits I've promised in my descriptive sales copy, just drop me an e-mail within thirty days of purchase to receive a full refund of the purchase price. You have nothing to lose . . . and so much to gain!

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